Urbio is an indoor plant company that specializes in modern vertical gardens for those living in apartments and buildings without access to outdoor garden space. The company was founded by Jared Aller and Beau Oyler, two serial entrepreneurs and designers with a passion for home decor. During their appearance on Shark Tank in Season 4, Episode 13, the founders pitched their idea and secured a deal with Lori Greiner. They asked for $300,000 in exchange for 12% of equity and ultimately accepted an offer of $300,000 for 15% of equity. Since their appearance on the show, Urbio has experienced significant growth, with a current net worth that remains undisclosed.
Key Takeaways:
- Urbio is an indoor plant company specializing in modern vertical gardens.
- The company was founded by Jared Aller and Beau Oyler.
- Urbio appeared on Shark Tank and secured a deal with Lori Greiner.
- They asked for $300,000 in exchange for 12% of equity and accepted an offer of $300,000 for 15% of equity.
- Urbio has experienced significant growth and currently has an undisclosed net worth.
The Journey of Urbio on Shark Tank
Urbio’s journey on Shark Tank began in Season 4, Episode 13. The founders introduced their innovative vertical gardens to the Sharks and pitched their vision for bringing nature and decorative elements to small living spaces. They showcased their exceptional product and sales success, generating over $125,000 in just 5 months of operations.
The Sharks were impressed by Urbio’s pitch and the potential of their unique concept. Offers poured in from Kevin, Robert, and Lori, each recognizing the value of Urbio’s business model. After careful consideration, the founders decided to accept Lori’s offer of $300,000 for 15% equity, sealing a successful investment deal on Shark Tank.
Urbio’s appearance on Shark Tank was a turning point for the company, propelling them towards greater success and recognition in the industry. The exposure garnered from the popular television show opened doors to new opportunities and a wider customer base.
“Appearing on Shark Tank was an incredible experience for us. It gave us a platform to showcase our product and gain the support and mentorship of a seasoned entrepreneur like Lori Greiner. It’s a moment we’ll forever be grateful for.”
Their participation on Shark Tank not only provided the financial resources needed for growth, but also solidified Urbio’s position as a leading brand in the indoor gardening market. The investment and support from Lori Greiner have propelled Urbio towards continued success and expansion.
Urbio’s Key Takeaways from Shark Tank:
- The importance of a compelling pitch that showcases the uniqueness and potential of a product.
- The value of demonstrating sales success and a proven business model.
- The significance of choosing the right investor who aligns with the company’s vision and can provide valuable mentorship.
- The power of the Shark Tank platform in opening doors to new opportunities and customer acquisition.
Urbio’s journey on Shark Tank is a testament to the power of entrepreneurship, innovation, and the impact that a successful pitch can have on a business. Their appearance on the show not only secured them a vital investment deal, but also propelled them towards success in the plant-based home decorative industry.
The Founders of Urbio
Urbio was founded by Jared Aller and Beau Oyler, two friends with a shared passion for entrepreneurship and design. Jared, the founder of design business Enlisted Design, brought his expertise in innovative product development, while Beau’s background in decorative home decor added a touch of style to the mix. Combining their entrepreneurial spirit and love for gardening, Jared and Beau embarked on a mission to bring nature indoors through the creation of Urbio.
Driven by their vision, the founders launched a successful Kickstarter campaign to fund their venture. With overwhelming support from the Kickstarter community, they not only surpassed their funding goal but also received widespread recognition for their innovative vertical gardens. This initial success propelled them to the next level and caught the attention of the Shark Tank producers.
Their appearance on Shark Tank showcased their entrepreneurial drive and the unique value proposition of Urbio. The founders impressed the Sharks with their innovative designs and vision for bringing greenery into small spaces. Their charismatic pitch resonated with the Sharks, leading to multiple offers.
“Urbio is more than just a business for us; it’s a way to bring nature and design together, creating harmony in people’s living spaces. We believe that everyone, regardless of the size of their home, should have the opportunity to experience the beauty of indoor gardening.”
Jared and Beau’s passion for their product and their genuine connection to the mission of Urbio ultimately attracted the attention and investment of Lori Greiner. They accepted Lori’s offer of $300,000 for 15% equity, securing the deal that would fuel the growth and success of Urbio.
Urbio Founders at a Glance
| Founder | Background |
|---|---|
| Jared Aller | Founder of Enlisted Design |
| Beau Oyler | Experienced in decorative home decor |
Urbio’s Success and Growth
Since their appearance on Shark Tank, Urbio has experienced remarkable success and substantial growth in the plant-based home decorative industry. With a strong emphasis on design and customer satisfaction, their products have gained popularity among individuals looking to bring greenery and style into their living spaces.
Following their appearance on the show, Urbio’s sales soared, contributing to their overall valuation. Within a brief period of 1.5 to 2 months after their Shark Tank debut, Urbio received orders totaling an impressive $125,000. This surge in sales clearly resonated with consumers, highlighting the demand for their unique vertical gardens.
Recognizing the need to expand their reach, Urbio strategically increased their distribution network. They successfully tapped into thousands of retail outlets across the country, ensuring easy access for customers who wanted to incorporate Urbio’s products into their homes or offices. This expansion further drove the growth of the brand and solidified their position in the industry as a prominent player.
Capitalizing on their momentum, Urbio made a strategic move in 2015 by acquiring Sebi Space, a company specializing in manufacturing and designing accessories for bathroom and kitchen areas. This expansion into new sectors allowed Urbio to diversify their product range and cater to a wider audience with a variety of home organization solutions.
The compelling combination of innovative designs, expanding distribution channels, and product diversification has propelled Urbio to the forefront of the plant-based home decorative market. While specific revenue and valuation figures remain undisclosed, Urbio’s success story speaks for itself, as they continue to flourish and establish themselves as a trusted brand within the industry.
Competition and Industry Impact
While Urbio has achieved tremendous success in the plant-based home decorative industry, it faces competition from several other brands. Notable competitors include:
- Tower Garden
- Mr. Stacky
- Plants on Walls
Despite the presence of these competitors, Urbio has managed to establish itself as a major player in the market. The company has received numerous awards for its innovative designs and concepts, solidifying its position as a leader in the industry.
Urbio’s unique approach to utilizing plants and design elements has had a significant impact on the plant-based home decorative industry. By combining functionality, style, and greenery, Urbio has created a new standard for indoor gardening.
With its continuous growth and expansion, Urbio has become the top choice for individuals seeking to bring a touch of nature and elegance into their living spaces. The company’s products are designed to enhance any environment, from small apartments to large offices, offering a harmonious blend of aesthetics and practicality.
| Competitor | Strengths |
|---|---|
| Tower Garden | An extensive range of vertical gardening systems |
| Mr. Stacky | Stackable and space-saving designs |
| Plants on Walls | Specializes in modular living wall systems |
Urbio’s Acquisition and Current Status
In 2016, Urbio embarked on a new chapter when it was acquired by Honey-Can-Do International, a global supplier of storage and organization products. This strategic acquisition opened up new avenues for Urbio, expanding its reach and resources within the industry.
As of now, Urbio continues to thrive in the plant-based home decorative market. The acquisition has allowed them to further enhance their product offerings and maintain their commitment to quality, design, and customer satisfaction.
With its stylish and functional wall organizers, planters, and storage solutions, Urbio remains a top choice among individuals seeking to elevate their living spaces. Urbio’s current status reflects its influence and success in the industry, solidifying its position as a leading brand.
Comparison of Urbio’s Pre and Post-Acquisition Status
| Criteria | Pre-Acquisition | Post-Acquisition |
|---|---|---|
| Product Range | Vertical gardens and small-scale planters | Expanded to include bathroom and kitchen accessories |
| Distribution | Limited to select retail outlets | Expanded to thousands of retail outlets globally |
| Industry Reputation | Emerging brand with growing recognition | Established as a leading player in the plant-based home decorative market |
Through strategic partnerships and a commitment to innovation, Urbio has secured its position as a trusted brand in the market. With the backing of Honey-Can-Do International, Urbio’s future holds immense potential for growth and continued success.
Additional Recognition and Partnerships
Urbio has received numerous awards and recognition for its innovative designs and concepts, solidifying its position as a leader in the plant-based home decorative market. Industry experts and customers alike have praised Urbio’s commitment to quality and unique approach to indoor gardening.
“Urbio’s designs push the boundaries of traditional indoor gardening, merging functionality and aesthetics seamlessly.”
– Home Decor Magazine
In addition to its accolades, Urbio has formed strategic partnerships to further enhance its offerings. One notable partnership is with 3M, a renowned company known for its innovative solutions. Together, Urbio and 3M launched the Perch line, combining cutting-edge technology with Urbio’s stylish designs to create a revolutionary wall storage system.
“The partnership between Urbio and 3M has resulted in a game-changing wall storage system that elevates both functionality and design.”
– Interior Design Review
Furthermore, Urbio expanded its product portfolio through the acquisition of Sabi Space, a leading manufacturer of bathroom organization solutions. This acquisition allowed Urbio to diversify its offerings and cater to a wider range of home decor needs.
These partnerships exemplify Urbio’s commitment to collaborating with industry leaders to deliver exceptional products that enhance the functionality and style of living spaces.
Urbio’s Product Range
Urbio offers a range of modern wall storage, organizers, and planters. Their magnetic system allows for easy customization and mixing and matching of their products to create unique wall displays. Whether you need to organize small items or add greenery to your space, Urbio provides stylish and functional solutions. Their products are designed to fit any living space, from small apartments to large offices. With Urbio, you can make the most of your vertical space and create a personalized environment that suits your style.
Explore Urbio’s product range and find the perfect wall storage, organizers, and planters to enhance your living space:
- Wall Storage: Urbio’s wall storage solutions are perfect for decluttering and organizing your space. From holding kitchen utensils to office supplies, their versatile storage options keep your essentials within reach while adding a touch of design.
- Organizers: Stay organized with Urbio’s functional organizers. Whether you need a place to store your keys, mail, or small accessories, their organizers help you maintain a clean and tidy space.
- Planters: Add a touch of nature to your walls with Urbio’s planters. From succulents to herbs, these planters allow you to create a mini garden in any room, bringing life and freshness to your living space.
Urbio’s products are not only practical but also visually appealing, allowing you to create a unique and personalized display that reflects your style and personality. With their sleek and modern designs, Urbio’s products are more than just storage solutions; they are statement pieces that elevate your home decor.
Step into a world of organization and greenery with Urbio’s wall storage, organizers, and planters. Transform your living space and experience the perfect blend of functionality and style.
Customer Testimonial
“I absolutely love my Urbio wall storage system! It has transformed my small apartment, allowing me to keep everything organized and within reach. The magnetic system is so convenient, and the design is sleek and modern. Plus, having plants on my walls brings so much life into my space. I highly recommend Urbio to anyone looking for stylish and functional storage solutions.” – Emily, New York City
Connect with Urbio
Want to learn more about Urbio and discover their range of innovative products? Visit their website to explore the possibilities of modern vertical gardens for your indoor spaces. Whether you’re looking for stylish wall storage, functional organizers, or beautiful planters, Urbio has something for everyone.
Stay connected with Urbio on social media to stay up-to-date with their latest releases, promotions, and design inspirations. Follow them on Facebook and Twitter to be part of their vibrant community. Share your thoughts and comments on their products, and engage with like-minded individuals who appreciate the beauty of indoor gardening and decorative home solutions.
Urbio’s website and social media platforms are the perfect avenues to connect with the brand, get inspired, and stay informed about their ongoing activities. Join the Urbio community today and transform your living spaces with their innovative and stylish products.
FAQ
What is Urbio’s net worth?
Urbio’s current net worth remains undisclosed.
Who are the founders of Urbio?
Urbio was founded by Jared Aller and Beau Oyler.
Did Urbio appear on Shark Tank?
Yes, Urbio appeared on Shark Tank in Season 4, Episode 13.
Did Urbio secure a deal on Shark Tank?
Yes, Urbio accepted an offer from Lori Greiner on Shark Tank.
How much investment did Urbio ask for on Shark Tank?
Urbio asked for 0,000 in exchange for 12% of equity.
What was the investment deal Urbio accepted on Shark Tank?
Urbio accepted an offer of 0,000 for 15% of equity from Lori Greiner.
How did Urbio grow after Shark Tank?
Urbio experienced significant growth, expanding distribution and acquiring Sebi Space.
Who are Urbio’s competitors?
Urbio faces competition from Tower Garden, Mr. Stacky, and Plants on Walls.
Has Urbio received any awards?
Yes, Urbio has received various awards for its innovative designs and concepts.
What kind of products does Urbio offer?
Urbio offers modern wall storage, organizers, and planters.
How can I connect with Urbio?
You can visit Urbio’s website or connect on social media platforms like Facebook and Twitter.
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