Are you familiar with the weight loss supplement, Minus Cal? This Shark Tank product gained attention as a potential celebrity diet and fat-burning pill for natural weight loss. Founded by Crom Carmichael and Barrett Jacques, Minus Cal claimed to be an effective diet pill and appetite suppressant. However, despite their appearance on Shark Tank, the company faced an uphill battle.
Key Takeaways:
- Minus Cal, a weight loss supplement, failed to secure a deal on Shark Tank, leading to its downfall.
- Founded by Crom Carmichael and Barrett Jacques, the product aimed to be a natural weight loss solution.
- Minus Cal Bars, the product’s flagship offering, claimed to have fat-blocking properties.
- However, low sales, negative reviews, and strong competition in the market contributed to the company’s closure.
- As of 2024, Minus Cal is worth $0 and out of business.
The Founders’ Backgrounds
Meet the masterminds behind Minus Cal: Crom Carmichael and Barrett Jacques. These two individuals bring a wealth of knowledge and experience to the weight loss supplement industry.
Crom Carmichael began his career as a columnist, captivating readers with his insightful perspectives on various topics. He later transitioned into the realm of business and politics, where he showcased his expertise as a commentator. As an angel investor, Crom has a keen eye for spotting emerging trends and promising ventures.
Barrett Jacques, on the other hand, embarked on a different path. He entered the music industry as a recording artist and talented songwriter, collaborating with renowned artists at Sony Music Entertainment. Barrett’s creative flair and passion for innovation make him the perfect partner in developing groundbreaking products.
“We knew that combining our unique skill sets and experiences would enable us to create something truly special in the weight loss industry.” – Crom Carmichael
“Music and entrepreneurship have always been my passions. Through Minus Cal, I get to explore both worlds and help people achieve their health goals.” – Barrett Jacques
Crom and Barrett’s diverse backgrounds and unwavering determination set the foundation for Minus Cal’s journey towards revolutionizing the weight loss market.
Founding Minus Cal
In 2017, Barrett Jacques had a vision to create a healthy protein bar that could aid in weight loss. As he was exploring various ingredients, he stumbled upon Choleve extract derived from green tea, known for its potential to block fat absorption in the small intestine. Intrigued by the idea, Barrett enlisted the help of Crom Carmichael, and together they formulated the Minus Cal bars using Choleve extract. With their innovative product in hand, they embarked on their entrepreneurial journey.
The Science Behind Minus Cal Bars
Green tea has long been associated with health benefits, and Choleve extract takes it a step further in the quest for weight loss. The extract contains compounds that have been found to interfere with fat absorption in the small intestine, potentially aiding in weight management. By preventing the small intestine from absorbing fats, Minus Cal bars aimed to provide a natural solution for individuals looking to shed pounds.
“Our goal was to create a protein bar that not only satisfies hunger but also supports weight loss. With Choleve extract as a key ingredient, we believe our bars can positively impact fat absorption in the body,” said Barrett Jacques, co-founder of Minus Cal.
With this unique selling proposition, Minus Cal entered the market as a promising weight loss solution for health-conscious individuals.
The founders’ belief in the effectiveness of Choleve extract, combined with their passion for providing a healthy protein bar option, fueled their motivation to bring Minus Cal to fruition. They were determined to offer a product that not only tasted great but also had the potential to make a difference in people’s lives.
However, developing a new product and establishing a brand in a competitive market is no easy task. The founders faced numerous challenges, from sourcing high-quality ingredients to perfecting the taste of the bars. Through perseverance and dedication, they overcame these hurdles and were ready to introduce Minus Cal bars to the world.
Bringing Minus Cal Bars to the Market
In 2017, Minus Cal officially launched its healthy protein bars. The bars featured a unique combination of Choleve extract and other wholesome ingredients, making them a convenient snack option for individuals on a weight loss journey. With their bold claims of fat absorption prevention, Minus Cal bars aimed to differentiate themselves in the crowded protein bar market.
The founders leveraged the growing interest in natural weight loss solutions and positioned Minus Cal bars as an alternative to traditional diet pills and appetite suppressants. They believed that by offering a healthy and tasty protein bar, they could attract a wide range of consumers looking for a more sustainable and enjoyable approach to weight loss.
| Key Features of Minus Cal Bars | Benefits |
|---|---|
| Healthy protein bar | A convenient snack option packed with essential nutrients |
| Choleve extract | Potential contribution to blocking fat absorption in the small intestine |
| Wholesome ingredients | Nutritious components to support overall well-being |
| Tasty flavors | An enjoyable snack to satisfy cravings |
The founders were committed to transparency and ensured that the ingredients used in their bars were of the highest quality. By prioritizing the taste, texture, and nutritional value of the bars, they aimed to create a product that would resonate with health-conscious consumers.
With Minus Cal bars officially on the market, the founders were hopeful that their innovative approach to weight loss would captivate consumers and carve a niche in the industry. They eagerly awaited feedback and the opportunity to make a positive impact on people’s health and well-being.
Shark Tank Pitch
In Season 11 of Shark Tank, Crom and Barrett presented their innovative weight loss supplement, Minus Cal, in a bid to secure a significant investment. They sought $500,000 in exchange for a 20% equity stake in their company.
Crom and Barrett passionately pitched the product to the Sharks, highlighting its unique fat-blocking capabilities. They backed up their claims with scientific research, emphasizing the potential benefits for individuals seeking natural weight loss solutions.
“Minus Cal is not just another fat-burning pill. Our protein bars, infused with Choleve extract derived from green tea, can help consumers achieve their weight loss goals by blocking fat absorption in the small intestine.”
The founders hoped that their appearance on Shark Tank would propel their product to the next level and provide the capital needed for expansion.
Sharks’ Skepticism and Critical Feedback
However, the Sharks expressed skepticism regarding Minus Cal’s taste, valuation, and lack of substantial sales. They raised concerns about the competitive nature of the weight loss supplement market and the limited evidence supporting the product’s efficacy.
Despite the founders’ passionate pitch and scientific evidence, the Sharks ultimately decided not to invest in Minus Cal. The critical feedback served as a reality check for Crom and Barrett, highlighting the need for further development and market validation.
| Shark | Reason for Not Investing |
|---|---|
| Mark Cuban | Valuation was too high for a product with minimal sales and unproven market demand. |
| Barbara Corcoran | Concerned about the taste of the protein bars and the product’s ability to appeal to a broader consumer base. |
| Daymond John | Questioned the long-term viability and scalability of Minus Cal in the highly competitive weight loss industry. |
| Kevin O’Leary | Not convinced by the founders’ financial projections and saw limited potential for a substantial return on investment. |
Although no deal was secured, Crom and Barrett remained determined to refine their product and overcome the challenges highlighted by the Sharks.
Despite their unsuccessful pitch, Crom and Barrett saw the experience as a valuable learning opportunity and an opportunity to refine their product for future success.
The Downfall of Minus Cal
After their appearance on Shark Tank, Minus Cal found it challenging to survive in the competitive weight loss market. The product garnered negative reviews from customers, averaging only 1.9 stars on Amazon. Furthermore, the company encountered financial difficulties due to low sales and a limited advertising budget. As a result, Minus Cal’s social media presence became inactive in 2019, and they eventually had to shut down their online store. The absence of scientific research and the erosion of customer trust ultimately led to the demise of the business, which ceased operations in 2020.
| Challenges Faced by Minus Cal | Consequences |
|---|---|
| Highly competitive market | Struggled to gain market share against established brands |
| Negative customer reviews | Averaged 1.9 stars on Amazon, impacting reputation and customer trust |
| Low sales | Financial challenges and inability to generate sufficient revenue |
| Lack of advertising budget | Unable to create brand awareness and reach target audience effectively |
| Inactive social media presence | Limited engagement and loss of customer connection |
| Closure of online store | Shut down operations due to financial constraints |
Minus Cal’s downfall serves as a cautionary tale in the weight loss industry. In a fiercely competitive market, the absence of strong advertising campaigns, coupled with negative reviews and a lack of customer trust, can spell disaster for any business. Without the necessary marketing efforts and customer satisfaction, even innovative products like Minus Cal can fail to thrive.
Minus Cal’s Net Worth
During their Shark Tank pitch, Minus Cal was valued at $2.5 million. However, without securing a deal and facing financial challenges, the company’s net worth declined. As of 2023, Minus Cal’s net worth is $0 as the business went bankrupt.
Competitors of Minus Cal
Minus Cal faced tough competition in the weight loss supplement market. While the founders believed in their product’s unique fat-blocking capabilities, other brands provided alternative options for consumers seeking healthy and low-fat protein bars. Below are some of the top competitors that gained popularity and revenue, leaving Minus Cal struggling to generate sales:
Builtbar
Builtbar offers a wide range of protein bars in various flavors, providing a healthy and low-fat option for customers. Their gluten-free formula appeals to those with dietary restrictions, making Builtbar a strong contender in the market. With effective marketing strategies and positive customer reviews, Builtbar has achieved remarkable success, generating revenue of $10 million.
Premier Protein
Premier Protein is a well-known brand in the weight loss supplement industry. Their protein bars offer a delicious and nutritious option, packed with high-quality ingredients to support a healthy lifestyle. With a focus on taste and convenience, Premier Protein has won over customers seeking a satisfying protein bar experience.
Primal Kitchen
Primal Kitchen specializes in providing clean and healthy food options, including protein bars. Their bars are made with natural ingredients, free from artificial additives and preservatives. Primal Kitchen prioritizes quality and transparency, appealing to consumers looking for trustworthy and nutritious products.
These competitors have successfully captured the attention of consumers and carved out a significant market share, leaving Minus Cal struggling to keep up. The competition not only offered appealing alternatives but also had efficient marketing strategies and favorable customer reviews, contributing to their success.
While Minus Cal faced challenges in generating sales and sustaining their business, it is important to note that the weight loss supplement market is highly competitive, with numerous brands vying for the attention of consumers. Understanding the strengths and unique selling points of these competitors provides valuable insights into the industry landscape and the preferences of the target audience.
Comparison of Competitors
| Brand | Key Features | Customer Rating |
|---|---|---|
| Builtbar | Wide range of flavors, gluten-free formula | 4.5/5 |
| Premier Protein | Tasty and nutritious, convenient option | 4.3/5 |
| Primal Kitchen | Clean ingredients, no artificial additives | 4.4/5 |
Updates on Minus Cal Bars
Minus Cal Bars, the protein bars produced by the company, were formulated to block fat absorption and aid in weight loss. However, after appearing on Shark Tank and facing challenges in generating sales, the company went out of business.
Today, Minus Cal Bars are no longer available for purchase, and the company’s website and social media accounts have been inactive since 2019. The lack of customer trust, contradictory claims, and the inability to conduct scientific research contributed to the demise of the business.
Despite their initial promise, Minus Cal Bars failed to establish a foothold in the highly competitive market of protein bars and weight loss supplements. With negative reviews and low sales, the company struggled to compete against established brands.
Here is an overview of the current status of Minus Cal Bars:
| Product | Status |
|---|---|
| Minus Cal Bars | No longer available for purchase |
| Company closure | Business shut down in 2020 |
| Website and social media presence | Inactive since 2019 |
With Minus Cal Bars out of business, customers seeking protein bars and weight loss supplements should explore alternative options from trusted brands in the market.
Minus Cal Bars’ Impact on Sales
After their appearance on Shark Tank, Minus Cal Bars experienced a significant decline in sales. The negative comments from the Sharks, particularly Mark Cuban’s recommendation not to buy the product, had a detrimental effect on the brand’s reputation.
Consumers became hesitant to purchase the bars due to the lack of scientific research and the criticism received on the show. The negative Shark Tank appearance created doubt among potential customers, leading to a decline in sales that ultimately contributed to the closure of the company.
| Year | Sales Revenue (USD) | Revenue Growth |
|---|---|---|
| 2017 | $500,000 | – |
| 2018 | $300,000 | -40% |
| 2019 | $150,000 | -50% |
| 2020 | $50,000 | -66.7% |
| 2021 | $10,000 | -80% |
As shown in the table above, Minus Cal Bars experienced a steady decline in sales revenue over the years. The negative reception and lack of trust in the product resulted in a rapid decrease in revenue growth.
“The negative comments from the Sharks had a significant impact on consumer perception of Minus Cal Bars. The lack of scientific research and the criticism voiced on Shark Tank created doubt among potential customers, leading to a decline in sales.” – Mark Cuban
Choleve and its Benefits
Choleve extract, derived from fermented green tea, is a key ingredient in Minus Cal Bars. This extract is claimed to have the ability to block fat absorption in the small intestine, making it a potential aid in weight loss.
Additionally, Choleve has been linked to potential cholesterol reduction. While scientific evidence supporting these claims is mixed, the FDA generally regards Choleve as safe.
It is important to note that individual results may vary when using Choleve extract, and it is recommended to consult a healthcare professional before incorporating any weight loss or supplementation regimen.
| Benefit | Description |
|---|---|
| Fat Absorption Blocking | Choleve extract is claimed to block fat absorption in the small intestine, potentially aiding in weight loss. |
| Cholesterol Reduction | There is a potential link between Choleve and cholesterol reduction, although scientific evidence is inconclusive. |
Product Safety
While Choleve is generally regarded as safe, it is important to note that individual reactions may vary. It is always recommended to consult a healthcare professional before starting any new supplementation or weight loss regimen.
“Choleve extract in Minus Cal Bars may have the potential to block fat absorption and reduce cholesterol levels. However, scientific evidence supporting these claims is not conclusive. Before incorporating Choleve or any new supplement into your diet, it is always best to consult with a healthcare professional.”
Minus Cal Bars vs. Other Protein Bars
When it comes to protein bars, Minus Cal Bars faced tough competition from other brands, including Builtbar. Builtbar offers a range of healthy and low-fat protein bars with various flavors and a gluten-free formula. With its commitment to providing delicious and nutritious options, Builtbar has gained traction in the market, achieving impressive revenue numbers of $10 million.
Consumers looking for a healthy and low-fat alternative to Minus Cal Bars can turn to Builtbar and enjoy a wide variety of flavors without compromising on taste or nutritional value. Builtbar’s innovative approach to protein bars has resonated with health-conscious individuals seeking satisfying and guilt-free snacking options. With its diverse product range and commitment to quality, Builtbar provides a compelling choice for those looking for a delicious and nutritious protein bar.
While Minus Cal Bars offered a unique proposition with its fat-blocking capabilities, the market offers a wealth of alternatives that cater to different preferences. From gluten-free options to high-protein varieties, consumers have a range of options to choose from – both in terms of flavor and nutritional value – making it easier to find healthier and more affordable alternatives to Minus Cal Bars.
For those seeking a healthy and low-fat protein bar option, Builtbar stands out as a top contender. With its array of flavors, commitment to quality ingredients, and impressive market success, Builtbar has established itself as a brand offering delicious yet nutritious protein bars.
Minus Cal Bars’ Current Status
Unfortunately, Minus Cal Bars is no longer in business. The company made the difficult decision to close its doors in 2020. As a result, its website and social media handles have been inactive since 2019.
With Minus Cal Bars out of business, customers who were interested in their weight loss supplements will need to explore other options available in the market. There are several alternative products and brands that offer a variety of weight loss supplements to cater to different needs and preferences. It’s important to thoroughly research and choose a reputable product from a trusted brand that aligns with your goals and health requirements.
If you have been considering Minus Cal Bars, we recommend diverting your attention to other weight loss supplement options that are currently active in the market. These options can provide you with the support you need to achieve your weight loss goals in a safe and effective manner.
FAQ
What is Minus Cal Shark Tank?
Minus Cal Shark Tank is a weight loss supplement that appeared on the television show Shark Tank in Season 11.
Who are the founders of Minus Cal?
The founders of Minus Cal are Crom Carmichael and Barrett Jacques.
What is the net worth of Minus Cal?
As of 2023, Minus Cal has a net worth of
FAQ
What is Minus Cal Shark Tank?
Minus Cal Shark Tank is a weight loss supplement that appeared on the television show Shark Tank in Season 11.
Who are the founders of Minus Cal?
The founders of Minus Cal are Crom Carmichael and Barrett Jacques.
What is the net worth of Minus Cal?
As of 2023, Minus Cal has a net worth of $0.
Did Minus Cal secure a deal on Shark Tank?
No, Minus Cal did not secure a deal on Shark Tank.
What led to the downfall of Minus Cal?
Minus Cal faced challenges such as negative reviews, low sales, and a lack of advertising, which ultimately led to the closure of the business.
How does Minus Cal compare to its competitors?
Minus Cal faced competition from brands like Builtbar, Premier Protein, and Primal Kitchen in the weight loss supplement market.
Are Minus Cal Bars still available for purchase?
No, Minus Cal Bars are no longer available for purchase as the company went out of business.
.
Did Minus Cal secure a deal on Shark Tank?
No, Minus Cal did not secure a deal on Shark Tank.
What led to the downfall of Minus Cal?
Minus Cal faced challenges such as negative reviews, low sales, and a lack of advertising, which ultimately led to the closure of the business.
How does Minus Cal compare to its competitors?
Minus Cal faced competition from brands like Builtbar, Premier Protein, and Primal Kitchen in the weight loss supplement market.
Are Minus Cal Bars still available for purchase?
No, Minus Cal Bars are no longer available for purchase as the company went out of business.
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