You may use Google Maps to drop a pin for your business location visible to everyone on the internet or leverage a specialized provider to help you create something custom.
Depending on what your organization hopes to achieve, these online applications present opportunities for your team to display your location’s actual position and address on a map, assisting clients, customers, or other interested parties in finding your business.
In addition to listing businesses, Google maps are linked to Google My Business, allowing users to access all corporate information, including Google reviews, in one place. The interconnecting of these two offerings increases traffic and improves search engine rankings.
Meanwhile, you may use your Google Maps listing to add photos, videos, and hours of operation. Consolidating all your company-specific information in one location saves time for your customers, improving customer happiness and reputation.
That said, for first-time users, dropping a pin may be complicated. Here’s a step-by-step guide on starting the location mapping process, starting with the free option.
Setting the Stage
Every year, Google Maps expands its function as a one-stop shop for finding, comparing, and assessing businesses so that customers can make informed and actionable decisions. It’s not just a tool for getting from point A to point B; it’s also a tool for discovering point B, making it an even more valuable platform for enterprises. Therefore, Google Maps also provides a paid option for businesses to engage with a large audience.
Before you get started, businesses are encouraged to see if their listing already exists on Google. To determine this, teams can start by visiting google.com and typing your business name and city into the search bar to see if it’s already on Google Maps.
After you’ve clicked Search, navigate to the Maps tab. Here, you will see a map of your neighborhood with listings of businesses with names similar to your own. If you don’t see yours, it doesn’t exist. Meaning it is time to make an addition.
Keep in mind that even if you’ve taken the time to supply your address on your Google My Business profile, Google Maps doesn’t always place the pin in the correct position.
You can pin your business’s location directly on the map if your address doesn’t have a street number or if you’re certain you’ve entered the address correctly, but the system still can’t identify it. Therefore, even if you have a listing, it might be worth verifying that it is accurate.
Activating Your Location
With the value of creating a location pin map outlined, your team is ready for the exciting part. Now, it’s time to put your business on the map (literally!)
Create a Google My Business Account
If your business isn’t on Google, you’ll need to create a Google My Business account. Create an account at google.com/business by clicking Sign In. Before moving on to the next stages, you must confirm you are signed in if you already have an account.
Add Your Location
After logging in, you’ll have the option to click the three horizontal bars on the upper-left-hand side of the homepage. Users can then scroll downwards on the menu until they see the words, “Add a new location.”
Now Google will request that you type your company name into a box. Click Next after typing it in. Google will then guide you to another prompt that asks for your business address. Click Next after entering your nationality, street address, city, state, and other relevant information.
Next comes the crucial part; placing the pin. Google should display a map of the location you specified on the previous screen and a red pin. Zoom in to your business’s specific location, then click and drag the pin there. Any errors here could confuse your visitors (and soon-to-be customers), so take your time on this step!
Share The Rest of Your Business Details
The following questions should ask for your company’s category, phone number, and website address. This information may already be pre-filled if you have a Google My Business account, but you still have the option to make changes to the information here. Keep clicking the next button as you fill out these fields.
Complete Your Verification
You’ve done the hard part. Now that you’ve told Google where your business is, Google needs to verify that you are the right person to provide these details. This section will initiate a verification procedure, where Google will send a PIN to your physical business address, phone number, or via a similar method. Select the verification method you prefer, wait for your PIN to arrive, and enter it into your account to verify your company listing.
Congrats! Your business listing will become available on Google once you’ve finished the verification procedure. Users will be able to find directions to your business, submit reviews, and view images and other useful information.
As for your team, you will be able to write promotional postings, comment on reviews, and more as the listing owner.
Create a Custom Map
As an alternative to the Google Maps instructions above, you might be looking for a more tailored proprietary mapping software. Specialized mapping software providers often aim to simplify the process as much as possible, enabling users to upload their location data to create useful pin maps fast and effortlessly.
Tools may also extend functionality with fully configurable parameters to alter your maps’ aesthetic design and customize the look and feel. Use one of the many other shapes offered, such as push pins, Google Maps pins, dots, or even a custom marker of the user’s choice (like your logo).
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